Coaching tool — physical + digital

Your elephant is the goal sitting in the back of your mind. The one that feels too big to start.

Your goal isn’t
too big.
You just need
one piece.

Just a few steps. Bite by bite. Watch your elephant gone in real time.

Break my elephant → See how it works

The good feeling starts here. Just one piece at a time.

The method

One elephant.
Four steps.

01
Name your elephant.
The goal, situation, or life change that feels impossible to start.
02
We break it down.
Get your complex goal in a few digestible steps.
03
One piece at a time.
Remove a puzzle piece by completing a task.
04
Watch your elephant gone.
Enjoy your big achievement. Then bring us your next elephant.

What you receive

Physical kit.
Digital intelligence.

A custom magnetic elephant-shaped puzzle paired with a personalised sticker sheet — your steps formatted as 1″×1″ peel-off labels, ready to apply to each piece. Put it on your fridge. Remove a piece when a step is done. Watch your elephant disappear as you achieve your goal.

Magnet Puzzle Set
Reusable magnetic elephant • Dry-erase surface • Fine dry-erase marker included • Fridge-ready • Ships worldwide
$38 + tax
International shipping available at additional cost.
Personalised PDF
Step breakdown • Print at home
Pay what you want
Guided Session
30 minutes • 1:1 with founder • Define your elephant together
$120
Enjoy The Cheat Block
You have permission to do whatever brings you a little pleasure today. The elephant will wait.
Start here →
The elephant
Every output reviewed by a clinical expert before delivery

Pricing

Pay what
you want.
Including nothing.

The personalised puzzle PDF is free if you need it to be free. We mean it. The elephant doesn’t care about your budget. It only cares that you start.

Generate my puzzle →
I really can’t right now$0
A coffee for the idea$5
This is genuinely useful$10
I want to support this missionPay what you want

Any amount helps keep this free for people who need it most.

Why it works

Built on 50 years
of clinical evidence.

01 — Behavioural Activation
Significantly superior to antidepressants in randomised trials
Meta-analysis of 26 RCTs (n=1,524): SMD −0.74. Ekers et al., PLOS ONE, 2014. ↗
02 — Digital Delivery
Comparable to face-to-face therapy when delivered online
Systematic review and meta-analysis of internet-based BA. Alber et al., JMIR, 2023. ↗
03 — Dopamine & Progress
Completing small steps releases dopamine and builds momentum
Hamid et al., Nature Neuroscience, 2016. ↗
04 — Physical Tools
Paper-based planning produces 53% completion vs 33% digital
Huang, Yang & Morwitz, Journal of Consumer Psychology, 2023. ↗
05 — Written Goals
Writing goals increases achievement by 33%
Dominican University of California goal-setting study. ↗
06 — Neural Encoding
Physical tools produce stronger memory activation than screens
Umejima et al., Frontiers in Behavioural Neuroscience, 2021. ↗
Alexandra Burikova
Founder

Who built this

Built by someone
who has seen
what stuck looks like.

I spent years watching people become completely paralyzed before taking the first step. Sometimes they were going through difficult times. Sometimes the elephant was too large to look at whole.

The most powerful thing I ever saw work was devastatingly simple: help someone take one tiny step. Then another. Then another. Until the elephant was gone.

Before this, I co-created Revelations Per Minute — a group intervention now being adopted across New York State Office of Mental Health facilities.

I founded Elephant Eaters™ because I kept watching the same thing happen: people who knew exactly what they needed to do, completely unable to begin because the goal was too large to look at whole. The method draws from behavioural activation, neurobiology, and 30 years of clinical observation. Small steps. Lasting change.

Elephant Eaters is that insight made physical. Available to anyone who has ever stared at something overwhelming and simply could not begin.

Alexandra Burikova, RN, MS

Nurse since 1996. Psychologist since 2003. Psychiatric Nurse Supervisor since 2024. Registered Nurse in Russia and the United States. Psychologist and Psychoanalytic Psychosomatic Practitioner in Russia.

Start here

Name your
elephant.

Tell us the goal that feels too big to start. We will break it into pieces you can actually do. An expert reviews every output before it reaches you. Your personalised puzzle PDF arrives by email within 24 hours.

We recommend printing on 1″×1″ sticker sheets — affiliate link


This is a coaching tool, not a clinical service. If you are in crisis, please contact 988 (US) or your local emergency services.

Pay what you want — including nothing